Incorporated in 1997, Paul Frank was originally established as a gift and accessory company, crafting handmade vinyl wallets and bags as gifts for friends and small boutiques throughout Southern California. As the popularity for their products surged, new categories of products were introduced including pajamas, t-shirts, sportswear, eyewear, watches, bicycles and several other relevant items building what would become the Paul Frank lifestyle brand.
Paul Frank introduced Julius, a wide-mouthed monkey, and over 200+ colorful characters with the desire to decorate and bring personality to their products. Since their introduction, the Paul Frank universe of characters has evolved into a community that coexists in the colorful world of Lucky Bluff. Offering everything you’d want in a place to live, Lucky Bluff consists of a historic downtown shopping district, pancake house, research facility, mysterious forest, city diner, boardwalk funzone and many more exciting locations. Julius and his friends live in Planned Pines, a cozy housing development.
Through collaborations with The Elvis Presley Foundation, LEGO, Mattel, John Deere, Oscar Meyer, Dr. Scholl’s and other recognized iconic brands, Paul Frank created an almost cult-like following of collectors and brand enthusiasts around the world..